Venmo
Don't Ruin The Moment
Overview
With the five-week “Don’t Ruin the Moment” launch campaign, Venmo is establishing itself as the go-to payment solution in Europe and the UK, eliminating the stress of outdated payment methods and positioning itself as the effortless way to pay.
Role
Creative Direction
Adobe Creative Suite | Figma
Tools
Emma Farina | Gabbi Studier | Hannah Abbott
Team
Awkward, outdated payment methods ruin the vibe when splitting bills with friends.
Venmo makes payments effortless, social, and seamless—so you never ruin the moment.
So, we launched it in the UK and EU.
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PHASE 1:
PRE - LAUNCH BUZZ
THE VENMO GLOW UP
Iconic European landmarks will gradually illuminate in Venmo’s signature blue over the campaign period, symbolizing Venmo’s growing presence.
TIKTOK FILTER
Filter created by Venmo on TikTok that allows users to rank different situations that would be awkward to not pay someone back after.
PHASE 2:
LAUNCH
APP STORE & GOOGLE TAKEOVER
PHASE 3:
POST-LAUNCH ADVERTISING
Satirical long-form and short-form video ads showcasing disadvantages of not having Venmo, encouraging users to switch to Venmo.
Venmo is redefining social interactions in the EU and UK with its seamless integration into WhatsApp, the region’s favorite communication platform. Now, users can send and receive money directly in their chats, making bill-splitting and group payments effortless.
